Irish brand Guinness has shown that male friendship – it’s not just to drink beer together. True friendship is tested by time, tests and actions. As a part of multi-year campaign “Made of more” Guinness created 60 seconds video where using only 20 words they were able to show the true nature of human relationships. This video has it all: competition, failure, fall, and pain, as well as dedication, loyalty, strength of the human spirit and the friendship of these men. And as a finishing touch – composition Cinematic Orchestra “To Build a Home” sounding on a background.